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About the Fair
With the impact of the high growing capacity at the automotive sector, INDOAUTOMOTIVE 2010 – 3rd Indonesian International Automotive, Spare Parts & Accessories Exhibition was grandly held between 5 – 8 May 2010. 11,954 professionals from Indonesia, Malaysia, Swedia, Thailand, Singapore and India visited the trade fair which was held at Jakarta International Expo covering an area of 4,655 sqm. 127 manufacturers from Indonesia, China, Taiwan, Malaysia and Russia exhibited at the fair.
Transactions during the Fair
Participating companies have reported not only unexpectedly high enthusiasm of potential visitors, but also a greater readiness to invest. A large percentage of the exhibitor’s interview rated the commercial outcome of their participation as very good to satisfactory and the transaction which occurred during the fair generated at least 28 Billion Rupiah.
This amount has over-target from the expected transaction target of 25 Billion Rupiah, as per Mrs. Rini Sumardi, Director of PT Wahana Kemalaniaga Makmur (WAKENI) stated at the Opening Ceremony on May 5th 2010.
SHOW HIGH LIGTHS
Opening Ceremony
The Opening Ceremony was held on 5th of May 2010 at Trademart Center, Jakarta International Expo. The venue was full of journalist who reported the ceremony with massive coverage in local newspaper and online media, such as Media Indonesia, Bisnis Indonesia, Indopos, Antara, Investor Daily, Republika, Warta Kota, Koran Jakarta, Sinar Harapan, Berita Kota, Neraca, Seputar Indonesia, Jurnal Nasional, Business Review, Swa-Online, Detik.com, Kapanlagi.com, Inilah.com, Otomotifnet.com and Tempo Interaktif.
Moreover, many VIPs from government, association and big companies come to give support such as Directorate General of Transportation Equipment & Telematics – Ministry of Industry, the Indonesia’s National Agency for Export Development, Dharma Bhakti Astra Foundation, Indonesian Automotive Parts & Components Industries Association, PT KIA Mobil Indonesia, PT Astra Daihatsu Motor, PT Puninar Jaya, PT Selamat Sempurna, PT BCA Finance, PT Mercedes Benz Indonesia and PT Honda Prospect Motor.
The opening ceremony held in conjunction with Frost & Sullivan 2010 Indonesia Automotive & Transportation Award which presented 8 awards to the best companies in the Indonesian Automotive and Logistics Industries.
Seminar
Indonesian Automotive Market
Considering the macro-economic parameters, Indonesia is on a threshold of rapid growth in cars in next few years. The economic & sociological indicators suggest that low cost cars can succeed in Indonesia. Regarding to the issue, an update seminar of Indonesian Automotive Market was held during IndoAutomotive 2010.
Several speakers from reputable institutions such as Frost & Sullivan Asia – Mr Vivek Vaidya, Frost & Sullivan Indonesia – Mr Mario Montino and Indonesian Automotive Center – Mr Isnanto; shared about Global Trends in Low Cost Cars and Implementations to Indonesia, Global Trends in Auto-Components and Implementations to Indonesia; and Productivity Enhancement through QSEAL Standardization.
Product Design and Global Process of Automotive Components
Chairman of Indonesia Product Design Association - Mr Mizan Allan de Neve shared his acknowledgement about Product Design Implementation for 2010 – 2014. In 2010, there are 4 local products that targeted to produce in Jakarta dan Bandung with cooperation with local universities such as Trisakti, Paramadina, Institut Teknologi Bandung and Institut Teknologi Nasional. The products are car accessories, car assembling, military car and police car.
TESTIMONIALS
The Exhibitors of INDOAUTOMOTIVE 2010 affirmed a well-organized exhibition with its potential trade buyers.
“The exhibition is very well organized; all the papers are delivered on time. My special thanks to the organizer which helped us a lot regarding all the organization and made an exceptionally excellent service. Since we are from Russia, then we have been studying Indonesian market for automotive industry and found out that Indonesia has a big market because of its big population. We are satisfied that this exhibition helps us a lot to find potential customer”
Elena Bogachenkova, Export Sales Manager - VMP AUTO LLC
“This is our first time to exhibit here. It is out of my expectation. We are promoting our products and the result is well. Joining this exhibition has opened our market wider.”
Bambang Sadeli, Director –Nawajaya Dirgantara
“We brought our featured and most advanced products to IndoAutomotive 2010. The visitors show interests to them and are deeply impressed. We gain sales transaction more that 2 Billion Rupiah during the event and still have many potential customers. We definitely will join again next year.”
Henry Aliwarga - Jonnesway Enterprise Co Ltd
“We get the inquiries and the visitors are interested to our products. Since the first day, our helmet has sold to distributor and even direct buyer. I’m sure that I will join the next year IndoAutomotive.”
Joseph Sapri, Owner – PT Sumber Indah Perkasa
PROMOTION CAMPAIGN
No efforts were spared to ensure an aggressive publicity and promotion campaign. Various forms of media were used to success to ensure reach to targeted groups of trade professionals and industry players.
Direct Mailing & Electronic Direct Mailing:
Over 10,000 direct mailing and 30,000 electronic direct mailing were sent to trade buyers to introduce the fair, promote exhibiting companies and assist overseas trade buyers to plan their itinerary and agenda.
Industrial Associations:
IndoAutomotive 2010 was endorsed and supported by industrial associations nationwide. They include:
- The Indonesian Chamber of Commerce and Industry (KADIN),
- Indonesian Automotive Parts and Components Industries Associations (GIAMM),
- Indonesian Automotive Centre (SOI),
- Association of Indonesian Automotive Workshop (ASBEKINDO),
- Automotive Body Repair Association (ABBA),
- Society of Indonesian Automotive Engineering(IATO),
- Industrial Association of Automotive Defense (AIPO) and
- Indonesia Exhibition Companies Association (ASPERAPI).
These associations were relentless in their efforts to organize and invite trade personnel. The result was a successful turnout of industry professionals, buyers and purchasers to the Exhibition.
Supporting Media
Newspaper & Magazines:
A concerted effort was made to establish and maintain good relationships with over 50 national, regional and professional newspaper and magazines. The Exhibition reaped benefits and was covered on more than 114 publications for the event.
Local Media Electronic:
More than 108 publications of local radio promoted the Exhibition.
Online Promotion:
Online promotion included varied domestic and international portal websites, B2B websites and industrial websites.
UPCOMING SHOW
The 4th Indonesian Automotive, Spare Parts & Accessories Exhibition 2011 is coming your way soon. Preparations are already in the pipeline for an even more successful show.
INDOAUTOMOTIVE 2011 will showcase a big scale of vehicle parts, accessories and components, tuning and upgrading, maintenance and service stations, updated products and technological innovations. Indonesian International Automotive, Spare Parts and Accessories Exhibition is the Leading Automotive Components, Spare Parts and Accessories Trading Place in Indonesia.
Date : 25 – 28 May 2011
Venue : Jakarta International Expo, Kemayoran
Further Information:
PT Wahana Kemalaniaga Makmur
Komp. Perkantoran Graha Kencana Blok CH-CI
Jl. Raya Pejuangan No. 88, Kebon Jeruk
Jakarta Barat 11530
Indonesia
T: +62 21 5366 0804
F: +62 21 5325 887
+62 21 5325890
E: info@indoautomotive.com |
